Consumer Electronics
Driving innovation into next generation consumer electronics products means developing a deep understanding of user habits and preferences. We worked with a leading material supplier to develop and implement a worldwide focus group to gather user preference data and then developed an integrated, multi-channel marketing program to educate and stimulate end user demand for a new smartphone feature.
Building Customer Loyalty
Successfully competing in today's global marketplace means companies must act quickly to support the needs of their global customers. We worked with a leading capital equipment company in the solar industry to plan and execute a grand opening celebration of their new Asia customer support and technology development center in Shanghai, China.
Global Public Relations
Whether it's a traditional press release, an article, or a social media campaign, we leverage our experience with editors and publications around the world to get your story told. We are as comfortable working in Shanghai as we are San Francisco. We helped a leading solar PV equipment provider roll out their global PR program increasing earned media 45 percent in one year.